Capturing the essence of BC.
Redesigning the website of the American Marketing Association’s British Columbia chapter.
photo by Matt Wang
The BCAMA.
For a community of like-minded marketers.
The BC Chapter of the American Marketing Association (BCAMA) is a non-profit organization that brings together marketers from all industries and disciplines to connect, learn, and be inspired. Since 1955, the BCAMA has provided professionals from across all sectors — from tech and CPG to agency and corporate — with the opportunities and resources to advance their careers.
Deliverables
Website design
Developer package
Navigable prototype
Team
Immanuel Lim
J.B. Urieta
Andrea Tate
Sally Redecker
Inspiring action.
The BCAMA’s website redesign primarily aims to:
Be mobile-first
Attract sponsors
Grow newsletter subscribers
Drive events attendance
Boost membership growth
The strategic placement of relevant information and calls-to-action have been a primary focus of this redesign, allowing CTAs that drive the organization’s objectives to stand out in the information-rich site.
Design solutions our team implemented included the introduction of an omnipresent newsletter subscription button, upcoming events cards located in the hero section, and an intuitive calendar plug-in to name a few.
Marrying modernity and antiquity. Evolving with BC.
Meticulously curated, the font and color choices for this redesign aim to capture and reflect the essence of the province; with the marriage of the timeless elegance in the serif font Tex Gyre Schola, the cool hues of teal, evergreen, and oceanic blue representing the natural beauty British Columbia is known for, to the subtle and muted sophistication in the sans serif Open Sans, tint of ivory, and shade of charcoal that embodies the city that grew to embrace this.
Graceful in every screen.
A truly responsive and mobile-first design.
This redesign had responsiveness at the forefront in mind; gracefully scaling up and down across every ubiquitous screen size.
Navigate the final desktop and mobile prototypes below:
